There are reports in today's newspapers that Toys-r-US is coming to Dublin with two possible near-M50 locations mentioned (one north side and one south side). Might bring some competition for Smyths where prices have increased a bit this year (perhaps with less competition from Byrnes World of Wonder). My interest would probably be in any TRU exclusives e.g. chrome star wars minifigs as TRU doesn't have a reputation for being cheap. In fact I think for people like myself who buy a fair bit of Lego the new VIP LS@H programe combined with like for like pricing with bricks n' mortar stores has introduced more competition already.