Brick.ie The Irish Association for Adult Fans of LEGO®

Picked up last 6 in stock in the 3 for 2 in Argos Naas.
No 1 The Wizard is fantastic with great detail in the cloak and torso and I think the majority of figures look great..
But I am shocked at the pricing of €3.49.
Considering that the Simpsons average €2.79 I wonder if Lego are simply cashing in on the success of the Movie ?
P.S. I have a sealed Dino hunter to trade for Princess with frog if anyone is interested.